Meningkatkan UMKM Melalui Digitalisasi dan Logistik di Desa Sidapurna

Dokumentasi saat kegiatan sosialisasi.

Tegal (7/2/2023) – Pada era teknologi yang semakin canggih telah memudahkan para pelaku usaha UMKM dalam memasarkan dan menjual produk-produknya secara online. Sehingga Digitalisasi UMKM diartikan sebagai suatu upaya untuk memasarkan produk-produk UMKM oleh pelaku UMKM melalui platform digital. Dengan adanya digitalisasi UMKM yang digunakan sebagai pola penjualan secara online melalui marketplace menjadi suatu solusi yang konkrit bagi usaha mikro kecil menengah (UMKM) untuk bertahan tetap hidup dan membantu perekonomian Indonesia.

Dalam beberapa tahun belakang ini pertumbuhan bisnis logistik dari e-commerce sangat cepat. Dapat dilihat dari data analisis Ernst & Young, pertumbuhan nilai penjualan bisnis online di tanah air setiap tahun meningkat 40 persen. Dengan pertumbuhan ini akan menjadikan persaingan di bidang logistik akan semakin ketat dan menarik.

Sebelum menjalankan program mahasiswa KKN melakukan survei ke UMKM yang ada di Desa Sidapurna. Dari hasil survei dan wawancara dengan UMKM yang ada di Desa Sidapurna, didapatkan informasi bahwa dalam menjalankan usaha UMKM di Desa Sidapurna belum menerapkan digitalisasi dan belum memahami tentang logistik.

Hal ini terjadi karena masyarakat Desa Sidapurna masih memiliki keterbatasan kemampuan dan pengetahuan dalam memanfaatkan teknologi serta platform digital. Selain itu pelaku UMKM juga belum mengetahui cara mengunduh aplikasi untuk berjualan, mengunggah informasi dan foto terkait produk mereka di situs e-commerce, serta belum memaksimalkan ragam fitur yang dihadirkan pada situs online.

Oleh karena itu, mahasiswa KKN Undip memberikan ” Sosialisasi Strategi Pengembangan UMKM Melalui Digitalisasi dan Logistik di Desa Sidapurna”, yang merupakan salah satu cara yang dilakukan untuk membuat proses bisnis menjadi lebih efektif dan efisien serta menjangkau lebih luas para kalangan.

Pelaksanaan program kerja ini didukung dengan output membuat poster yang isinya terkait pengertian, manfaat, dan contoh media/platform digitalisasi UMKM kepada UMKM yang ada di Desa Sidapurna.

Kemudian edukasi tersebut dilakukan dengan door to door ke UMKM Desa Sidapurna. Materi edukasi yang diberikan pada saat ke UMKM meliputi pengenalan mengenai e-commerce itu, platform e-commerce apa saja yang dapat digunakan, penjelasan singkat mengenai cara menggunakan platform e-commerce, dan manfaat penggunaan e-commerce.

Contoh e-commerce yang digunakan sebagai sarana digitalisasi UMKM pada program ini adalah Shopee karena dirasa memiliki peluang yang besar bagi pelaku UMKM untuk mengembangkan dan mempromosikan bisnisnya. Tidak hanya memberikan pemaparan terkait Shopee sebagai sarana digitalisasi UMKM, tetapi juga mengajarkan secara langsung bagaimana langkah yang harus dilakukan dalam membuat akun Shopee bagi UMKM.

Hasil yang diperoleh dari pelaksanaan program ini yakni pemahaman pelaku usaha UMKM saat dilakukan sosialisasi beserta antusias UMKM yang ingin mendaftarkan usahanya di E-comerce yang dapat meningkatkan penjualan di era digitalisasi saat ini.

Namun dalam pelaksanaan program kerja ini juga memiliki hambatan yang dihadapi yaitu masih ada beberapa UMKM yang belum mengerti mengenai konsep digitalisasi dan logistik, serta kurangnya pengetahuan teknologi mengakibatkan masyarakat tidak mudah memahami materi dengan cepat. Selain itu, masih terdapat UMKM yang kurang percaya diri dalam menghadapi persaingan di era digitalisasi.

Dengan dilaksanakannya program “Sosialisasi strategi pengembangan umkm melalui digitalisasi dan logistik “, diharapkan UMKM dapat mempromosikan produknya agar lebih dikenal oleh masyarakat luas, meningkatkan peluang penjualan dan meraup lebih banyak pelanggan, tetapi juga siap untuk memasuki babak persaingan baru di ranah industri modern. Kesejahteraan para pelaku UMKM juga menjadi fokus terpenting dengan dilakukannya digitalisasi UMKM ini. Sehingga pertumbuhan ekonomi di Desa Sidapurna semakin membaik.

Penulis : Monika Adenia (Fakultas Sekolah Vokasi, Program Studi Manajemen dan Administrasi Logistik, Universitas Diponegoro)
Lokasi : Desa Sidapurna, Kecamatan Dukuhturi, Kabupaten Tegal
Dosen Pembimbing :

  1. Naintina Lisnawati, S.KM., M.Gizi.
  2. Dr. Muchammad, ST., M.T.
  3. Slamet Suharto, S.Psi., M.Si

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