They talk about what’s trendy and engage with their viewers to increase sales, and many buyers say that watching their favorite “models” is every bit as good as hanging out with a friend. In order to receive our newsletter, please fill out the following information : Para suscribirte a la newsletter de Smart Shopping, completa los campos a continuación. Nous traiterons vos informations avec respect. There’s also the two-way conversation that shopping via television or a traditional e-commerce website can’t accommodate. Program Guide. Follows. Qu’on l’appelle Live Stream Shopping, Shoppable Video Commerce, Live Video Shopping, un nouveau canal d’achat est né. FRANÇAIS. No do-overs. Brands, shop owners and individuals — like Luo Zhenyu who auctioned off his personal book collection, one of which started at 2.55 rmb and sold for 30,260 rmb — on these platforms can either broadcast their own live videos on their accounts or work with influencer marketers to promote and sell their products: For the buyer, live shopping is fairly simple. Influencers who promote other brands’ products also receive a commission on every item they sell, creating an income-generating option for those without a steady business history. Fashion vixens dedicate a large part of their day to trying on clothes in front of the camera, earning 20-30% of every piece they sell. Bring on the #entertainmerce! Some merchants will even offer a discount if you buy during a specific time, hoping to spur a bump in sales. Thank you and enjoy the show! They get to see real people telling real stories about real products, which motivates them to buy. I’ll be watching to see how companies employ this strategy in the coming year, as well as how content marketers will find new ways to use it. Le Live Stream Shopping renouvelle l’expérience client. Live stream shopping is a new and fun way to buy products. The sheer variety of products available from live streaming platforms is a major part of its appeal and has contributed to its go-to status. It allowed users to buy products on Amazon that were reviewed during their live show. Ainsi, plusieurs plateformes – marketplaces ou réseaux sociaux – comme Facebook, Instagram, Amazon, YouTube, et plus récemment TikTok, proposent désormais d’organiser ces événements. Petit tour d’horizon de cette tendance… However, interest in livestream shopping and its potential is growing fast elsewhere. Parmi les enseignes qui se sont lancées dernièrement, H&M a proposé à sa communauté son premier direct au mois de juillet ; Monki s’est fait remarquer pour des lives au ton léger et spontané. Facebook is developing native livestream shopping tools, with one headline announcing that “ Facebook Live is the new QVC.” Walmart recently began partnering with TikTok to offer its … SEND US FEEDBACK . I consent to receive email messages from Single Grain. During the live stream, TikTok users will be able to purchase Walmart fashion items they see without navigating away from TikTok. In some cases, it offers a pseudo “in-store” shopping experience without the travel costs or time investment. Fermetures d’enseignes et coronavirus : comment les marques communiquent-elles . Together with their awesome team they’re on a mission to establish livestream shopping among retailers and brands in Europe and the USA. And now, thanks to Facebook Live, other countries like the United States are adopting their own versions. Le blog du Smart Shopping utilisera les informations fournies sur ce formulaire uniquement pour vous transmettre sa newsletter à des fins de communication. Just as online shopping transformed retail twenty years ago, live streaming promises to transform e-commerce today. Décryptage. Live stream shopping (or simply live shopping) has taken over the e-commerce airwaves in China, fusing established shopping models like the Home Shopping Network or QVC with live video, content marketing, influencer marketing and entertainment value. There’s no video editing or Photoshopping, so buyers can trust that they’re seeing exactly what they’ll get. Key takeaways: Livestream shopping generated $4.4 billion in Chinese sales in 2018 as customers took to products they could inspect live and in 3D. Facebook Live Shopping is the best way to sell items, interact directly with viewers and gain potential customers, all in real time. Buyers can discover new items they may otherwise have never found and purchase on the spot with confidence. Live-stream shopping is the next big thing to enter the world of e-commerce, already evolving from a Chinese billion-dollar industry. When you sell products through Live Shopping on Facebook, you are live streaming as you feature your products. It’s this immediacy of interactions and the creation of deeper connections between shoppers and brands that’s fueling the rapid takeover of live streaming — so much so that the industry is expected to increase by $3 billion in 2019 alone. Walmart and TikTok announced this morning they will be partnering on the first pilot test of a new shoppable product experience on TikTok’s social video app. Si ce service est proposé depuis peu aux clients européens, il n’est pas nouveau pour autant. Combinant les attentes de rapidité de service des consommateurs à leurs habitudes d’utilisation des réseaux sociaux et de la vidéo, le live shopping s’est alors imposé comme une évidence. “There are thousands of merchants selling the same thing and it’s difficult to stand out, but [live streaming] lets me engage with viewers and there is a higher chance they will purchase something,” says Hao. In other words, you can’t just open up an account on the platform and start live streaming. Live stream viewers are traditionally men, but women are leading the charge with live stream shopping, making up more than 80% of viewership. Newsletter. Available on Apple and Android Devices!. China’s live stream shopping model may have grown its roots from the model of home shopping channels, but it offers an experience that no other outlet can compare to. 61k Followers. Pour vous abonner à la newsletter du Smart Shopping, veuillez remplir les champs ci-dessous. Single Grain HQ #3630 Aon Center, 707 Wilshire Boulevard Los Angeles, 90017, © 2021 Single Grain. Si pour les premières, c’est une manière de proposer une expérience client augmentée et divertissante, il permet surtout de générer de l’achat spontané. Le livestream shopping en direction de l'Occident Certains commerçants occidentaux ont recours à l’application de livestream shopping “Shopshops” pour cibler les clients chinois. “Attention shoppers: there’s a sale happening right now — on your phone.”. Gen Z and Millennials are known content consumers and comprise the majority of both shoppers and hosts, typically ranging from age 20 to 35. If you do not see the player or there are any issues please call 310.567.2387 for help. According to Kleiner Perkins' Internet trends report, “live broadcasts have actually become the number one source of revenue per hour in China, ahead of mobile games, television, radio, videos and music.”. « Face au succès des premiers live, plusieurs enseignes nous ont contactés pour participer au dispositif. Sept ans plus tard, il est très largement adopté par les consommateurs de l’Empire du Milieu. If you’re in e-commerce, pay attention. Le dérapage de Serge Aurier, le suicide d’Océane, François Hollande chez Showroomprivé, le détenu de Béziers… Autant de « scandales » qui ont fait parler des applications de live stream tel que Periscope ou Facebook live. Live platforms supply the authenticity that modern buyers crave. Amazon already has its own live streaming service, Amazon Live, which allows brands to showcase products via live streaming: With this service, viewers can click on the links that appear under the video to learn more or make a purchase: Home goods brand Wayfair recently announced a live streaming event to support sales related to “Way Day.” The event will aim to follow the “see now, buy now” model that is currently all the rage in China. With over 300 million live stream viewers in China alone, it can be understandably hard for merchants to stand out. Twitter. Related: How Covid-19 … Platforms like Alibaba’s Taobao and JD.com were designed to accommodate live stream shopping. Thousands of your peers will read your work, and you will level up in the process. Others, however, struggle to make a viable living. Ces derniers temps, le phénomène de live stream fait fortement parler de lui. To be able to achieve this goal, it’s now raising a bridge round of 450,000 euros so it can better build traction for 2021. Achat de produits, création d’un dialogue durable avec sa communauté, cette pratique représente une véritable opportunité pour les enseignes. Online Shopping for Canadians, Today's Showstopper™ Deals. La directrice du centre commercial Carrefour d’Orange Le Coudoulet, Mélina Cherakrak, a ainsi proposé aux commerçants de se lancer à leur tour. Program Guide ... Watch Us Live. I consent to receive a confirmation and occasional e-mail Loading ... JOIN THE CONVERSATION. It helps brands and store owners to promote their products during a live broadcast event and interact with the buyers in real time. Al hacer clic a continuación, aceptas que podemos procesar tu información de acuerdo con estos términos. Elle explique sa démarche : « Le retailtainment est en forte croissance depuis plusieurs années. Even in the United States, where the shopping aspect of live streaming is just starting to catch on, buyers are able to find their own stars. Click here to learn more and get started. Oui Live Stream Shopping – the most interactive sensory shopping experience via Streams.Live. LANGUAGE. Items will still be shoppable via Walmart’s TikTok page after the live stream has ended. But live stream shopping adds a few unique twists that bring this age-old practice into modern times. » Ces sessions de shopping en live vidéo ont donc constitué une véritable réussite. Dernières nouvelles sportives. Il constitue également une formidable opportunité pour les enseignes locales. Live-stream shopping requires quick execution from brands and streamers. Depuis le... Avec les mesures prises pour endiguer la pandémie, beaucoup d’enseignes doivent réduire ou suspendre leur... Recevez ces contenus chaque mois dans votre boite mail en vous abonnant à la newsletter ! Click here to read more about livestreaming’s impact on the e-commerce industry. The hosts often act as their own models or demonstrators, showing off all the features and functions of the products they’re selling. The results can be worth it, though: some stores make about 90% of their sales by live streaming on Taobao. By using our site, … In this way, it provides consumers with a more engaging experience than just clicking and filling a virtual shopping cart. Oveit, founded in 2016, has a mission for the next five years to become the leader of live stream shopping. Brands are seeing dollar signs when it comes to the potential of live stream shopping and are putting their creativity to the test, such as: So far, the numbers paint a promising picture, both in China and the U.S. “Live streaming has helped increase daily visits to our product detail page by 5x and significantly grew our sales,” says card game manufacturer Watch Ya’ Mouth on their Amazon Live brand profile. Les news du Smart Shopping est un media conçu par Carmila pour les retailers. Ils sont de véritables influenceurs locaux ! He also hosts two podcasts: Marketing School with Neil Patel and Leveling Up, an entrepreneurial podcast where he dissects growth levers that help businesses scale. Some head to the store to find deals to share with their audience, while others sit in the comfort of their own homes in front of the camera. Alors qu’il était très peu utilisé par les enseignes et quasiment inconnu du grand public, le Live Stream Shopping a connu un essor exceptionnel au cours des derniers mois du fait de la crise sanitaire. We recommend using AdvertiseCast for your podcast advertising needs. Long live streams typically perform better than shorter videos, which is why many live streamers opt for longer broadcasts. Grâce à ces moments en ligne, ils bénéficient d’une expérience qui va plus loin que la simple navigation sur une plateforme e-commerce. LinkedIn. They watch the hosts use, wear or test the products they’re promoting. The potential for brands using live stream shopping is multifold: tap into a marketplace where millions of users are actively shopping every day, expand your audience by using influencers and spend less on more costly forms of advertising. Shopaholics, get ready for a retail adventure you never knew you were missing in your life! retrouvez toutes les bonnes pratiques marketing au service de la performance des points de ventes. Le live stream shopping – aussi connu sous le nom de live shopping ou live streaming shopping – est une pratique qui consiste à proposer à sa communauté digitale une vidéo en direct durant laquelle elle peut acheter les produits présentés directement sur la plateforme ou l’application, sans la quitter. Last year, Amazon launched livestream shopping platform Amazon Live which brought in big-name celebrities such as Jessica Alba to headline live shopping streams. 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