Written by David R. Hawkins, the book delves into the impact of how and why choices are made. I remember being so inspired by Nipsey Hussle’s Proud 2 Pay campaign, he was doing something that was unheard of, he charged $100 for his mixtape. A fan- @theSIMSITY-created a meme that lists the books that Nipsey Hussle mentioned during his interviews, and it went viral. One of my favorite marketing books, it's a useful overview of why some things catch on, others don't, and how we might better engineer our messages. When asked how he got the idea he mentioned reading Contagious: Why Things Catch On by Jonah Berger. “Neighborhood Nip” credited the strategy in part to … After reading the book, Nipsey came … A fan- @theSIMSITY-created a meme that lists the books that Nipsey Hussle mentioned during his interviews, and it went viral. The Life and Times of Nipsey Hussle. Written by Jonah Berger, Contagious provides marketing tips on how to make products more attractive to buyers. Please go to the Instagram Feed settings page to connect an account. 3. During a 2010 interview with Complex, Nipsey discussed the book and said, “It’s about the power of the mind. Mentioned on the song “Blue Laces 2,” Nipsey had plans of naming his last album after the book. Read More on Amazon Get My Searchable Collection of 250+ Book Notes. As one of the top independent rappers in the game today, Nipsey has constantly been pioneering and innovating new techniques and strategies to build his brand, engage with his fanbase … Typical for the studious Nipsey, the move was inspired by a marketing book he’d read called Contagious, which featured a $100 Philly cheesesteak. Written by Sam Greenlee in 1968, the fictional story follows Dan Freeman, the first Black CIA officer and former gang member in Chicago, as he learns the tactics of the CIA. As a way to change up the way hip hop music was being treated as quick-serving, disposable product instead of valuable art, Nipsey set up a pop-up shop in Fairfax, Los Angeles, selling limited edition hard copies of Crenshaw at $100 per copy. (adsbygoogle = window.adsbygoogle || []).push({ One of the first stories is about a restaurant owner in Philly … Since his death last March, the rapper’s fans created a reading list based off of the books he cited in songs and interviews — one that went viral and led 76 men of color to create The Marathon Book Club.. Each bundle will include an emailed document notating Nipsey’s thoughts on the books. (adsbygoogle = window.adsbygoogle || []).push({}); This innovative method of distribution made huge waves in the music industry, especially the independent scene. In the book, Jonah identifies six principles that cause people to talk about and share an idea or product: For independent artists grinding it out and trying to figure out ways to effectively build their brand and expand their fanbase, Contagious can be a great starting point in understanding the principles of marketing and why people share things. 20X Faster Way to Pass SalesForce Admin Certification Exam! Nipsey Hussle born Ermias Joseph Asghedom is often sited as a rapper and songwriter from Los Angeles, California but he … But he was also a self-made scholar. Glastonbury Set to be Even Bigger in 2010, How to meet deadline for essay writing assignments, Identifying the Best Online Casino to Play Slots, Top 5 Relaxing and Meditating YouTube Sounds for Studying and Thinking, Top Hits: The Most Iconic Album Covers of All Time. How to boost sales. How to get more word of mouth. While the mixtape was distributed for free on websites like DatPiff, Nipsey provided incentives for the $100 version such as autographing every copy, meet and greets and concert entries. Blog Posts. Whatever the case may be, Nipsey Hussle made $100,000 cash on his mixtape, few other rappers can say that. Nipsey Hussle Fans Start Book Club Based on Late Rapper's Reading List: The Marathon Book Club ... the late and greatly mourned Nipsey Hussle was a bibliophile. Written by Elijah Muhammad in 1965, the book provides insight on how Black men can take steps toward self-improvement. Nipsey mentioned that he was inspired by the book during a 2010 interview with Complex. Nipsey Hussle - A Secret Biography of an Icon and West Coast Hero: The Life, Times, and Legacy of Nipsey Hussle Rapper Extraordinaire. Three Magic Words: The Key to Power, Peace and Plenty, Written by Uell Stanley Andersen, the book provides tools on how to tap into the power within. Nipsey Hussle’s business partner Jorge Peniche handing him Jonah Berger’s Contagious book changed a lot for Nipsey. An avid reader, many of the views Nipsey presented in his raps came from books that helped him to see the world differently. Featured. Nipsey Hussle‘s ‘ Crenshaw ‘ mixtape marketing was inspired by a part in the book Contagious, written by Jonah Berger.Berger tells the story of how business owner Stephen Starr sold and marketed a cheesesteak, for $120. ROLLINGOUT.COM — Nipsey Hussle often shared keen insight on entrepreneurship, self-awareness and societal issues through his music. Kinda like the effect of less kids in a class room leading to a better education. Nipsey Hussle was a talented rapper and an activist. Contagious by Jonah Berger. Our goal is to help motivate, inspire and educate independent artists grinding around the world. by Rob Kenner | Mar 23, 2021. by JJ Vance | Apr 25, 2019. Nipsey loved to read books, and he read often. The Marathon Book Club also has several other chapters nationwide. Written by Al Ries and Jack Trout, the book takes a look at rules within marketing that are essential to growth. Nipsey Hussle to talk about the inspiration behind the independent music scene on the West Coast. Nipsey Hussle often shared keen insight on entrepreneurship, self-awareness and societal issues through his music. All Rights Reserved. The Way of the Superior Man: A Spiritual Guide to Mastering the Challenges of Women, Work, and … Jackson would become an activist while in prison. Dec 17, 2020. The reason I chose to charge $100 dollars each copy and only start with 1000 units is because I tailor making my music for those who are listening. After reading the book, Nipsey came up with the idea to sell his Crenshaw mixtape for $100 apiece. Inspired by Nipsey’s business acumen, Jay-Z bought 100 copies. Contagious is filled with concepts that musicians can use to get attention and make it big. enable_page_level_ads: true Hardcover $18.90 ... Contagious: Why Things Catch On. But he was also a self-made scholar. Shop Now. T.I. From the branding tome “Contagious: Why Things Catch On,” he got … I highly recommend them to anyone. This error message is only visible to WordPress admins, Contagious: The Book that Inspired Nipsey Hussle’s Crenshaw Campaign, Nipsey Hussle’s relentless hustle and major moves, one of the top independent rappers in the game today, effectively build their brand and expand their fanbase, How Kevin Gates Built Up A Loyal Fanbase to Support his Grind, 10 Lessons You Can Learn From Successful Independent Hip Hop Artists, Independent Hip-Hop Record Label Profile: 300 Entertainment. revealed during an Instagram live chat on April 3, 2019, that Nipsey Hussle gave him the book. When Nipsey Hussle’s Crenshaw mixtape dropped in 2013, I was in the penitentiary serving a two- to five-year sentence. Privacy Policy    Visitor Agreement     Media Kit. Nipsey Hussle’s Crenwshaw Mixtape Inspired by the book Contagious. The Marathon Book Club also has several other chapters nationwide. “You will learn how you can turn this power to work for you, here on Earth, to make your life majestic and overflowing with good.” Hussle referenced the book in a 2010 Complex interview. T.I. “Now, almost a year later, 74 black men and two Latinos make up the four chapters of The Marathon Book Club,” writes Angel Jennings in her L.A. Times story. Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. Here are seven books that guided the philosophy of Nipsey Hussle. What that means less is fans that are better served. Video Book Notes If you’re an independent artist grinding it out, then there’s no doubt that you’ve been keeping an eye on Nipsey Hussle’s relentless hustle and major moves. It’s about the projection of your thoughts into reality.”. This self-help book that invites the reader to see the unlimited power that is yours to obtain. Music and put it back into the hands of the artists of the views presented. Music marketing company focused on showcasing independent hip-hop artists Admin Certification Exam, self-awareness and issues... I was in the penitentiary serving a two- to five-year sentence each bundle will include emailed... Nipsey ’ s Crenwshaw mixtape inspired by the book Contagious, social media, SEO and music services. Skills that he bought 100 copies of the mixtape, few other rappers can say that into ”. An independent music marketing company focused on showcasing independent hip-hop artists to war against the American.. 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